Dar es Salaam, Tanzania – In a landmark event that marks a significant step towards digital transformation and economic growth in East Africa, the Tanzania Women Chamber of Commerce (TWCC) and TradeMark Africa have jointly launched the iSOKO online marketing platform.
The iSOKO platform aims to bridge the gap between businesses and consumers in the East African Community (EAC) by providing a seamless online marketplace for buyers and sellers. It presents a unique opportunity for entrepreneurs to expand their reach and tap into new markets, ultimately driving economic progress in the region. The launch of iSOKO in Kenya and Uganda has already demonstrated its potential, and now Tanzania is set to experience the benefits of this innovative platform.
During the launch event, Shogo Mlozi Sedoyeka,PhD emphasized the immense potential of connecting the Democratic Republic of Congo (DRC) and South Sudan to the iSOKO platform. With the DRC boasting the largest market in the EAC, estimated to be around 100 million people, and South Sudan’s emerging market, integrating these countries into the iSOKO network could unlock significant opportunities for businesses across the region.
Recognizing the competitive nature of the East African business environment, Shogo Mlozi Sedoyeka,PhD stressed the importance of maintaining high standards of quality and honesty to thrive in this dynamic landscape. He highlighted that businesses embracing these principles would not only build trust among consumers but also gain a competitive edge in the market.
To access the iSOKO platform, users can conveniently download the mobile app from the Google Play Store or utilize the USSD code 14856*101#. The platform is also accessible through the website http://isoko.twcc-tz.org. Users have the option to register as individuals or businesses, and they can leverage the wealth of information available on the platform to enhance their enterprises.